How Does LetYouKnow Compare to Other Car-Buying Sites?
Car-buying sites approach the process differently. Edmunds focuses on research, pricing and inventory. CarGurus evaluates listings with Deal Ratings. TrueCar provides upfront price offers on dealer inventory. The Costco Auto Program offers members prearranged pricing through Approved Dealers. Carvana lists its inventory at nonnegotiable prices. LetYouKnow takes a different approach by letting you Bid Your Own Price on a brand new car and get an instant result. If your Bid is accepted, the car is reserved and your Bid becomes your locked-in price with all dealer and platform fees included. Applicable government fees are added separately. If your Bid is not accepted, there is no charge and you can adjust your Bid and/or change your new car options and Bid again.
LetYouKnow vs. CarGurus: What's the Difference?
CarGurus compares prices. LetYouKnow lets you Bid Your Own Price.
CarGurus and LetYouKnow approach the brand new car purchase from different starting points. CarGurus is a digital automotive marketplace that helps shoppers research cars, compare dealer-listed prices and connect with dealers. LetYouKnow is also a digital automotive marketplace, but it lets you bid your own price on a brand new car and get an instant result. Once you know the car you want and the best price you have found, you can submit a Bid on LetYouKnow. If your Bid is accepted, the new car is reserved for 10 calendar days and your Bid becomes your locked-in price with all dealer and platform fees included. Only applicable government fees such as sales tax, title, registration and licensing are added separately.
Learn moreLetYouKnow vs. Carvana: What's the Difference?
Carvana sells inventory. LetYouKnow lets you Bid Your Own Price.
Carvana and LetYouKnow use different models. Carvana is an online retailer whose core business is buying and selling used cars from its own inventory. It is the seller, sets nonnegotiable prices and offers delivery or pickup. By June 2026, Carvana had also acquired seven Stellantis franchise dealerships and expanded into new car sales, although used cars remained its core business. LetYouKnow is a digital automotive marketplace for brand new cars. Instead of accepting a price set by the seller, you Bid Your Own Price and get an instant result. If your Bid is accepted, the new car is reserved for 10 calendar days and your Bid becomes your locked-in price with all dealer and platform fees included. Only applicable government fees such as sales tax, title, registration and licensing are added separately. If your Bid is not accepted, there is no charge and you can adjust your Bid and/or change your new car options and Bid again.
Learn moreLetYouKnow vs. Costco Auto Program: What's the Difference?
Costco Auto offers member pricing. LetYouKnow lets you Bid Your Own Price.
The Costco Auto Program and LetYouKnow use different approaches to car buying. The Costco Auto Program requires a paid annual Costco membership and is operated by Affinity Auto Programs, Inc. It connects members with participating Approved Dealers that offer prearranged pricing on new and used cars. Costco does not sell the car or negotiate the price. LetYouKnow does not require a paid membership and focuses exclusively on brand new cars. Configure the new car you want, submit your Bid and get an instant result. If your Bid is accepted, the matched dealership is revealed and the car is reserved for 10 calendar days. Your Bid becomes your locked-in price with all dealer and platform fees included. Only applicable government fees such as sales tax, title, registration and licensing are added separately. If your Bid is not accepted, there is no charge and you can adjust your Bid and/or change your new car options and Bid again.
Learn moreLetYouKnow vs. Edmunds: What's the Difference?
Edmunds helps you research. LetYouKnow lets you Bid Your Own Price.
Edmunds helps you research and compare cars. LetYouKnow lets you use that research to bid your own lower price on a brand new car. Edmunds is an automotive research and shopping platform for new and used cars. It helps shoppers compare models, read reviews and ratings, evaluate prices and listings, explore financing prequalification and estimate trade-in value. Edmunds connects shoppers with dealers to complete the purchase. LetYouKnow is the set-your-own-price marketplace for new cars. Choose the new car you want, submit a Bid and get an instant result. If your Bid is accepted, the car is reserved for 10 calendar days, the matched dealership is revealed and your Bid is locked in and includes all dealer and platform fees. Applicable government fees are added separately. If your Bid is not accepted, there is no charge and you can adjust your Bid and/or change your new car options and Bid again. Buyers and matched dealerships remain anonymous until the buyer's Bid is accepted and the new car is reserved.
Learn moreLetYouKnow vs. TrueCar: What's the Difference?
TrueCar starts with dealer offers. LetYouKnow starts with your Bid.
The difference is TrueCar gives shoppers dealer offers and LetYouKnow lets shoppers bid their own price on a brand new car. TrueCar provides individualized offers from its participating Certified Dealers. Under TrueCar's updated March 2026 dealer program standards, those offers are below the dealer's lowest publicly advertised price. TrueCar also requires participating dealers to disclose mandatory dealer fees and the prices of commonly installed accessories. The dealer remains the seller. LetYouKnow is a Bid Your Own Price marketplace for new cars that starts with the buyer. With LetYouKnow, you find the lowest price you can find, then bid a lower price on the brand new car you want and get an instant result. If your Bid is accepted, the new car is reserved for 10 calendar days, the matched dealership is revealed and your Bid price is locked-in with all dealer and platform fees included. Applicable government fees are added separately. If your Bid is not accepted, there is no charge and you can adjust your Bid and/or change your new car options and Bid again. Buyers and matched dealerships remain anonymous until the buyer's Bid is accepted and the new car is reserved. The main difference is who starts the price. TrueCar starts with a dealer offer. LetYouKnow starts with your Bid.
Learn moreFrequently asked questions
No. LetYouKnow is not a broker. LetYouKnow is a Bid Your Own Price web service that uses patented technology to match buyers with participating dealers based on accepted Bids. Buyers submit their own prices through the platform and receive an instant result indicating whether their Bids are accepted.
LetYouKnow charges a nonrefundable service fee only when a Bid is accepted. The fee is included in the buyer's accepted Bid rather than added on top and remains nonrefundable even if the buyer does not complete the vehicle purchase. No fee is charged if a Bid is not accepted.
LetYouKnow facilitates the exchange of information between buyers and participating dealers. It does not facilitate the purchase or sale of vehicles, negotiate on a buyer's behalf, act as the buyer's representative, arrange a vehicle purchase or charge a fee contingent upon the completion of a sale.
On sites like TrueCar, CarGurus, Edmunds and the Costco Auto Program, you typically begin with a price provided by a dealer, retailer, or buying program. That price may be a market estimate, a vehicle listing, a dealer offer, or a member price. You are not committed to any offer and can continue negotiating with dealers, submit a lower Bid through LetYouKnow, or simply accept the offered price. With LetYouKnow, the process starts with your price. You submit the price you are willing to pay and a participating dealer's confidential pricing threshold instantly determines whether your Bid is accepted.
Not by itself. An accepted Bid covers the vehicle price, dealer fees and the LetYouKnow nonrefundable service and reservation fee. Government charges, including sales tax, title and registration fees, are added separately based on your location and vehicle registration circumstances. Together, the accepted Bid and these government charges make up your final out-the-door price before financing.
Not yet, but we are working hard to expand our network of participating dealers and direct-to-buyer manufacturers across as many locations as possible. LetYouKnow works with participating dealerships throughout the United States to facilitate Bids on brand new vehicles.
Participating dealers do not receive your name, contact information, or personal details before your Bid is accepted. If your Bid is accepted, your contact information is immediately shared with the participating dealer so you can complete the vehicle purchase.
No. LetYouKnow is a Bid Your Own Price marketplace for brand new cars only. Unlike Carvana, which is an online retailer focused primarily on used vehicles sold through an online purchasing experience, LetYouKnow connects buyers with participating dealers for new vehicle purchases based on accepted Bids.
